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The Outcomes: Project Deliveries
of consumers expect companies to take an active stance on social, environmental, and political issues
According to a survey by "Social Sprout"
A strategy to increase sales and revenue stream.
Creating a Modular B2B2C Strategy For a Hardware Store Franchise
Industry: Retail | Client: Multinational Hardware Retailer
Industry: Retail | Client: Multinational Hardware Retailer
Creating a Modular B2B2C Strategy For a Hardware Store Franchise
A strategy to increase sales and revenue stream.
Industry: Retail | Client: Multinational Hardware Retailer
Industry: Retail
Client: Multinational Hardware Retailer
Case Study
Case Study
Implementing a profitable strategy in a different market
When it comes to adapting a business model for a new context, companies need to be sure they are shaping it to perfectly suit a new target audience.
MJV was tasked with assisting a hardware store franchise with executing a B2B2C strategy in a market where they already operated as a simple retailer.
The Challenge
Ensuring the feasibility of their previous business model in a different market & culture, as well as finding out how to improve upon that original concept, surpassing its success.
A High-Fidelity O2O Prototype
The winning idea was to develop an Online-to-Offline strategy alongside an adaptation of the client’s successful business model. The core idea was to incentivize customers to look for products online, and then go in person to pick them up at the store.
The final solution was a new service model, validated through high-fidelity prototypes of an ecommerce and physical stores located inside a mall in Rio de Janeiro.
A solution is only as good as what you can prove, and MJV did this through a testing-as-a-service framework.
While our client ran the stores (both digital & physical), we took it upon ourselves to craft, test, and validate the strategy to determine if it should be implemented nationwide.
Validating a New Revenue Model Through Testing-as-a-Service
From B2C to B2B2C
Countless pieces of feedback were collected and used to design and improve our prototypes. The MJV team identified the market fit for the service model within the Brazilian market.
The O2O strategy assisted our client in their transition from a B2C business model to a B2B2C. Our team also mapped out the entire user, partner, and company experience for the idea’s operation and implementation.
What has changed?
• The client now has more direct access to end user data and information.
• Direct customers now pay the client continuously for their services instead of receiving a lump sum for their product.
• The new business model allows the client to have their brand seen by end users more directly and more often.
Moving into a new market is an excellent opportunity for growth. If you're struggling to cut out the middleman, integrate your physical and digital stores, increase your revenue stream, or validate your efforts to expand your consumer targets, let’s talk!
An entire business and service plan developed alongside the customer to make the physical and digital points of sale tangible, besides a holistic marketing analysis on the strengths and opportunities the client can take advantage of.
Business Model & Service Plan
Our Solution
Fly or Die
4 Weeks
Carrying out tests to gather enough statistically significant data to validate the new business model.
Creating and running a high-fidelity prototype to collect customer feedback for 50 days and test the model’s effectiveness in an environment that mimics where the final product/service will be sold or executed.
High-Fidelity Prototyping & Concept Testing
A service design strategy that focuses on how services works, as well as a map of the paths (physical and digital) that customers take to complete a purchase — and a list of possible obstacles they might encounter within the journey.
Service Design & Customer Journey Mapping
A qualitative tool validated by customers’ feedback during the concept testing in order to better understand the audience for the new offering.
Personas
A communication strategy that defines how branding will positively affect sales, as well as branding pieces of content.
Creation of Brand Positioning
A compilation of the trends across the market in which your product or service operates.
Benchmarking Report
Related Content
The Challenge
Ensuring the feasibility of their previous business model in a different market & culture, as well as finding out how to improve upon that original concept, surpassing its success.
Ensuring the feasibility of their previous business model in a different market & culture, as well as finding out how to improve upon that original concept, surpassing its success.
Implementing a profitable strategy in a different market
A High-Fidelity O2O Prototype
Our Solution
The winning idea was to develop an Online-to-Offline strategy alongside an adaptation of the client’s successful business model. The core idea was to incentivize customers to look for products online, and then go in person to pick them up at the store.
The final solution was a new service model, validated through high-fidelity prototypes of an ecommerce and physical stores located inside a mall in Rio de Janeiro.
Fly or Die:
Validating a New Revenue Model Through Testing-as-a-Service
A solution is only as good as what you can prove, and MJV did this through a testing-as-a-service framework.
While our client ran the stores (both digital & physical), we took it upon ourselves to craft, test, and validate the strategy to determine if it should be implemented nationwide.
4 Weeks
Carrying out tests to gather enough statistically significant data to validate the new business model.
From B2C to B2B2C
Countless pieces of feedback were collected and used to design and improve our prototypes. The MJV team identified the market fit for the service model within the Brazilian market.
The O2O strategy assisted our client in their transition from a B2C business model to a B2B2C. Our team also mapped out the entire user, partner, and company experience for the idea’s operation and implementation.
• The client now has more direct access to end user data and information.
• Direct customers now pay the client continuously for their services instead of receiving a lump sum for their product.
• The new business model allows the client to have their brand seen by end users more directly and more often.
What has changed?
An entire business and service plan developed alongside the customer to make the physical and digital points of sale tangible, besides a holistic marketing analysis on the strengths and opportunities the client can take advantage of.
Business Model & Service Plan
Creating and running a high-fidelity prototype to collect customer feedback for 50 days and test the model’s effectiveness in an environment that mimics where the final product/service will be sold or executed.
High-Fidelity Prototyping & Concept Testing
A qualitative tool validated by customers’ feedback during the concept testing in order to better understand the audience for the new offering.
Personas
A service design strategy that focuses on how services works, as well as a map of the paths (physical and digital) that customers take to complete a purchase — and a list of possible obstacles they might encounter within the journey.
Service Design & Customer Journey Mapping
A communication strategy that defines how branding will positively affect sales, as well as branding pieces of content.
Creation of Brand Positioning
A compilation of the trends across the market in which your product or service operates.
Benchmarking Report
Moving into a new market is an excellent opportunity for growth. If you're struggling to cut out the middleman, integrate your physical and digital stores, increase your revenue stream, or validate your efforts to expand your consumer targets, let’s talk!
