New-Normal Under Construction Research

Uncertainties and opportunities in unprecedented times

Every aspect of life is now open for discussion. It has become clear that, to 
drive change for better, our society must develop organizational ambidexterity - the skill to deal with problems of the present anticipating futures scenarios.

This is the new-normal standards. In our research study, 
we dive into the uncertainties of today and the decade in order to understand how to best tackle them.

The research findings will be released weekly. Colored numbers indicate that chapters are available to download. Icons of padlocks mean that content is coming soon.

Subscribing to any chapter means that you are automatically able to receive the entire study to your email, including previous releases.

1

Introduction: The Future State of Affairs and Drivers of Change

available now

2

Collective Human 
Body and Health

available now

3

Virtual intelligence, Digital Intimacy and the Loss of Serendipity

      available now

4

The Life Inside

available now

5

Individualization at Scale

      available now

6

Digital is Borderless

 available now

Trust Crisis and Informatoxication

available now

7

8

The "Titanic" Syndrome: 
Inequality Tiers

available now

9

World in Suspension

 available now

Money and Value Reframed

available now

How to use this research

This document is the result of extensive research, trend mapping, first-person observations and endless debates. Everything was parsed, organized, discussed and prioritized through rigorous futures study methodology.

Our study aims to support anyone, especially leaders, to balance reflection and action for decision making in the present, with eyes on the possible futures.

Some parts of the content may appear quite dark, while others will sound unlikely. However, the true nature of this exercise is inviting you to ask yourself: “what if?”.

Signals

Traces of the future happening now.

Uncertainties

Clustered signals which are used to trace paths (polarities) toward the macro-territories.

Forecasts

Polarities reframed. A warning sign regarding to a specific unfolding within uncertainties and macro-territories.

Drivers of Change

A force forged by the combination of the items listed above, which can influence multiple futures paths.

Macro-territories

The major areas of complexity around which signals, uncertainties, and forecasts gravitate.

Futures Scenarios

Narrative descriptions about society, technology, and emerging issues in the world.

Research in numbers

DOWNLOAD RESEARCH

2 months immersion

8 people

80+ future analysis

650+ identified future signals

futures map 
macro territories

27 uncertainties

Join us in the future

Get data working for you

Co-creating the future is easier when the insights are clear

The New-Normal Team

Ysmar Vianna

Chairman of MJV Innovation

Mauricio Vianna

CEO of MJV Innovation

Bibiana Xausa-Bosak

Futures Strategist, Head of the Research

Eduardo Leichner

Lead Researcher, sensemaker and writer 

Paula Monteiro

Future Strategist, Lead Researcher and sensemaker

Fábio Fonseca

Project manager, researcher, writer and sensemaker.

Eduardo Neto

Writer and Marketing Lead

Alicia Pullin

Content collaborator and revisor

Renata Veiga

Art Director and Lead Designer

Anna B. Accioly

Lead Designer

We'll see you in the next chapters. Stay safe.

DOWNLOAD RESEARCHChaptersHow to useWhat you will findDownload the research

Chapters roadmap

10

10 Drivers of Change

54 polarities/forecasts

1404 possible futures scenarios

© MJV Technology and Innovation 2020 All Rights Reserved

Download the research

MJV has several solutions on futures design to help your company anticipate the future 
and rethink strategies, policies and processes to drive innovation.

Seize the potential of data science to improve data visualization and continuous monitoring.

Know our offers

What you will find in the research

KNOW OUR OFFERS

New-Normal Under Construction Research

Uncertainties and opportunities in unprecedented times

Every aspect of life is now open 
for discussion. It has become clear that, to drive change for better, our society must develop organizational ambidexterity - the skill to deal with problems of the present anticipating futures scenarios.

This is the new-normal standards. 

In our research study, we dive into 
the uncertainties of today and the decade in order to understand 
how to best tackle them.

Chapters roadmap

The research findings will be released weekly. Colored numbers indicate that chapters are available to download. Icons of padlocks mean that content is coming soon.

Subscribing to any chapter means that you are automatically able to receive the entire study to your email, including previous releases.

Introduction
The Future State of Affairs and Drivers of Change

available now

Collective Human 
Body and Health

available now

Virtual intelligence, Digital Intimacy and the Loss of Serendipity

available now

The Life Inside

available now

Individualization at Scale

available now

Digital is Borderless

 available now

Trust Crisis and Informatoxication

 available now

The "Titanic" Syndrome: 
Inequality Tiers

 available now

World in Suspension

available now

Money and Value Reframed

available now

How to use this research

This document is the result of extensive research, trend mapping, first-person observations and endless debates. Everything was parsed, organized, 
discussed and prioritized through 
rigorous futures study methodology.

Our study aims to support anyone, especially leaders, to balance reflection and action for decision making in the present, with eyes on the possible futures.

Some parts of the content may appear quite dark, while others will sound unlikely. However, the true nature of this exercise is inviting you to ask yourself: “what if?”.

What you will find in the research

Signals
Traces of the future happening now.

Uncertainties
Clustered signals which are used to trace paths (polarities) toward the macro-territories.

Forecasts
Polarities reframed. A warning 
sign regarding to a specific unfolding within uncertainties 
and macro-territories.

Drivers of Change
A force forged by the combination of the items listed above, which can influence multiple futures paths.

Macro-territories
The major areas of complexity around which signals, uncertainties, and forecasts gravitate.

Future Scenarios
Narrative descriptions about society, technology, and emerging issues in the world.

Research in numbers

2 months immersion

8 people

80+ future analysis

650+ identified future signals

futures map macro territories

10 Drivers of Change

1404 possible futures scenarios

Join us in the future

Get data working for you

MJV has several solutions on futures design 
 help your company anticipate the future 
and rethink strategies, policies and 

processes to drive innovation.

Seize the potential of data science to improve data visualization and continuous monitoring.

The new-normal team

Ysmar Vianna

Chairman of MJV Innovation

Mauricio Vianna

CEO of MJV Innovation

Bibiana Xausa-Bosak

Futures Strategist, 
 Head of the Research

Eduardo Leichner

Lead Researcher, sensemaker and writer

Fábio Fonseca

Project manager, researcher, writer and sensemaker.

Paula Monteiro

Future Strategist, Lead Researcher and sensemaker

Eduardo Neto

Writer and Marketing Lead

Alicia Pullin

Content collaborator and revisor

Renata Veiga

Art Director and Lead Designer

Anna B. Accioly

Lead Designer

We'll see you in the next chapters. Stay safe.

54 polarities/forecasts

New-Normal Under Construction: 
4 Futures Scenarios

      available soon

The Future is Urgent

 available now

New-Normal Under Construction
4 Futures Scenarios

      available soon

The Future is Urgent

available now

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